Make Your Client Happy — Know Their Sign!
Happy clients are repeat clients! Here’s a quick guide to making your event client happy, based on their sign!
ARIES: Aries wants one person to think the world of them, and everyone else can go to hell! If you can fulfill this role with your client, they’re yours for life. Though Aries can be commanding, they appreciate someone with their own mind, so don’t let their strength keep you from sharing your suggestions.
TAURUS: Taurus tends to be needy or needed. You’ll get a sense of which way your client leans. Play to this by being extra coddling when they reach out, or even acting like you need their help or approval, if appropriate. Tauruses really don’t like surprises, so events with little margin for error will be best.
GEMINI: Gemini loves to chat, so when you arrange a meeting or hop on a call, leave some extra space in your schedule in case it runs over. Also make sure the music isn’t so loud that it’s preventing people from hearing each other! Gemini needs to listen and talk! They also like to be seen as smart, so a sincere compliment here will go a long way.
CANCER: Cancer loves to be comforted, nurtured and taken care of. They may even want to do this for you! Do your best to reassure your Cancer client, making them feel at home and secure with you running the show. At the event, check in on them! Don’t take their wild mood swings to heart.
LEO: Leos love to be treated like royalty, so keep this in mind. Try not to say “no” — they don’t like that word; “yes, but” might be better. Leos also like being kept in the know: Ask them if they want regular updates on the development of their event and if so, keep them apprised via text or email.
VIRGO: Virgos are perfectionists and usually follow the adage, “If you want something done right, do it yourself.” Serving them can be tough, due to their high standards and lack of confidence in others. Show them you’re super on top of everything and mind the details with Virgo clients; this ought to keep them super happy.
LIBRA: The aesthetes of the zodiac really need beauty. Get a feel for their tastes, so that the optics of the event match their sensibilities. They’re sensitive to being judged, so use kid gloves when helping to fine-tune their ideas. Tell vendors to be on time, look good and mind their manners.
SCORPIO: Scorpio likes giving and receiving pleasure — even simple, innocent pleasures, like when people inquire about their day or how they’re feeling. They also like power, so show them you perceive them as “boss” to give them the sense of control they desire. They also have strong likes and dislikes, so listen to what they say very carefully to align with their sensibilities.
SAGITTARIUS: The visionaries of the zodiac care about the big picture, so you’ll have to be extra diligent about filling in the details of what they want for their event. They can be extravagant and generous, so don’t be shy about asking for budget increase to ensure their expectations are met.
CAPRICORN: Capricorns are big on image — how they appear — so take this into consideration. They tend to be know-it-alls, so acquiesce to them even if you know you’re right; prefacing suggestions with flattery may help. Make sure everyone you’re depending on is on their toes, else you’ll likely hear about it from your Capricorn client.
AQUARIUS: Aquarians are happy when the crowd is happy, so ensure guests have fun, perhaps by hiring extra vendors for entertainment. Aquarians have imaginative, sometimes wacky ideas — be open to learning and working with them to create an extraordinary event. They tend to like the color blue, so keep this in mind!
PISCES: Pisces are dreamers, and you’ve been brought on board to make their dream a reality! They’re the sign most likely to believe in magic, so display a magical quality within yourself while working hard behind the scenes. Give their event an otherworldly quality: They love to escape, so give them this opportunity by showing them everything is handled, and elevate the optics of the event to take them away to another world.